Archive for May, 2011

Recently, I came across an interesting video ‘Beware of online Filter Bubbles‘ on TED Talk. The speaker Eli Pariser talks about online filter bubbles and how they control flow of information to different group of users by giving an example of Google, Yahoo etc and how they retrieve different search results on the same topic to separate individuals.  Each one of these online tools are trying to create a comfort echo chamber zones for different individuals using algorithms, they then try to predict what we want or don’t want online. This may prevent people seeing all the information on a particular topic as someone is filtering information for you. Have a look at the following video:

The recent article on New York Times ‘The Trouble With the Echo Chamber Online‘ highlights some of these issues. As an information intermediary, we have a greater role to inform library users to be aware of these filter bubbles.


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