Monitoring and Evaluation: How important it is for library services

Monitoring and Evaluation (M&E) is necessary to better understand how successful the project/product is. Monitoring is about systematically collecting information that will help you to answer questions about the progress and reach of your project. You can use this information to report on your project to donors and other stake holders, and to help you [...]

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Marketing of a product, how to do it?

Marketing communications is to make communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service. In the LIS field, we have been talking of marketing of library products since long. However, its effective utilization has been made by very few [...]

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Changing role of academic libraries..

Libraries are changing in terms of their collection, facilities and services owing to constant changing scenario of information on account of Information and Communication Technology [ICT] applications and information seeking behaviour of clientele. Libraries are no longer considered as store house of knowledge rather they now act as Learning Resource Centre; this is especially true in the case of [...]

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Challenges of Digital preservation

Digital preservation is a process of maintaining, in a condition suitable for use, materials produced in digital formats, including the preservation of bit stream and the continued ability to render or display the content represented by the bit stream [ODLIS].  The preservation of content in digital format has become a crucial for libraries. The way [...]

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